Fast-track your product marketing career
Designed to help you become a world-class product marketer.
Where product marketing teams come to excel
Designed to help you become a world-class product marketer.
Individual
Team
Insider
Free
Access 5% of the resources in our Pro plan.
Sign up for free- Templates & frameworks
- OnDemand presentations
- Slack community
- Competency framework
- Exclusive articles
- Meetups & webinars
- Product Marketing GPT
- PMA Academy
- PMM salary calculator
- Ungated reports
- Monthly newsletter
Pro
$42 /month
billed annually Worth $1,500+ (save 65%)Full access to premium product marketing resources
Select planEverything in Insider including:
- 100+ templates & frameworks
- Mentorship program
- 4x fundamentals courses
- PMM learning paths
- Product Marketing toolkits
- 500+ hours’ OnDemand presentations
- 200+ exclusive articles
- Members-only events
- Members-only community
- Live stream & OnDemand summits
- 10% off all certifications
- Up to 40% off in-person summits
Plus:
- Virtual and in-person meetups
- Live webinars
- PMM IQ
- Industry reports
Exec+
$250 /month
billed annually Worth $21,000+ (save 86%)L&D for product marketers with 4+ years’ experience.
Select planEverything in Pro+ including:
- PMM Certified: Leadership
- Leadership Accelerator Program
- Leadership breakfast briefings
- Leadership dinners
- Mastering leadership workshops
- PMM Leaders Summit
- Peer councils
Plus:
- Fundamentals courses
- PMM Certified: Core
- Advanced Product Marketing
- 30+ other certifications
- Live workshops
- PMM learning paths
- Virtual and in-person meetups
- Live webinars
- In-person certifications
- Members-only community
- Mentor program
- Product Marketing GPT
- PMM salary calculator
- PMM IQ
- Templates & frameworks (100+ templates)
- OnDemand presentations (500+ hours)
- Exclusive articles (200+ articles)
- Industry reports
Pro for teams
$38 /month billed annually per member
Minimum 3 members
Full access to premium product marketing resources.
Select plan- 100+ templates & frameworks
- Mentorship program
- 4x fundamentals courses
- PMM learning paths
- Product Marketing toolkits
- 500+ hours’ OnDemand presentations
- 200+ exclusive articles
- Members-only events
- Members-only community
- Live stream & OnDemand summits
- 10% off all certifications
- Up to 40% off in-person summits
- Ungated reports
- Product Marketing GPT
- PMM salary calculator
See all features and compare plans
Built and trusted by product marketers at orgs like:
Trusted ratings from:
4.9
4.7
4.5
"As a member, you have access to templates, frameworks and examples across every aspect of product marketing. These have been extremely helpful to leverage in my work and I've found other leaders we work with respond well when they know it's coming from an outside, credible resource.”
Mike Wessel
VP of Product Marketing
“Getting access to the videos and templates through this membership is more than worth the cost. As someone looking to break into the product marketing role, I love learning what the top product marketers are doing. I not only get a grasp of what it takes to break into the role but also what will make me successful once I do."
Jonathan Recinos
Senior Product Marketing Manager
"The depth and breadth of material has been invaluable to me validating my thinking and expanding my knowledge for my current role."
Peter Hutchins
Senior Product Marketing Manager
How team memberships work
Shared language
Create shared language across your team and company and get everyone on the same page.
Consistent practices
Use industry-standard frameworks to level-up your entire team and increase the quality of everyone’s output.
Retain top talent
Attract and retain top talent by demonstrating your ongoing commitment to your team’s professional development.
Compare our plans and features
Learning and development |
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| Product Marketing Certified: Core |
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| Product Marketing Certified: Advanced |
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| Live workshops |
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| Toolkits
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Events |
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| Virtual and in-person meetups |
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| Live webinars |
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| Members-only events |
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| In-person summits |
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Community |
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| Mentor program |
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Resources |
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| Product Marketing GPT |
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| Product Marketing salary calculator |
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| Product Marketing IQ |
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| Templates & frameworks |
(100+ templates) |
(100+ templates) |
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| OnDemand presentations |
(500+ hours) |
(500+ hours) |
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| Exclusive articles |
(200+ articles) |
(200+ articles) |
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| Industry reports |
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Compare our plans and features
Learning and development |
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| Fundamentals courses
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| Product Marketing Certified: Core
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| Product Marketing Certified: Advanced
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| 30+ other certifications
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| Product Marketing Certified: Leadership
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| Leadership Accelerator Program
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| Live workshops
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| Product marketing learning paths
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| Toolkits
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Events |
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| Virtual and in-person meetups
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| Live webinars
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| Members-only events
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| In-person summits
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| In-person courses
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| Leadership breakfast briefings
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| Leadership dinners
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| Mastering leadership workshops
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| Product Marketing Leaders Summit
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Community |
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| Mentor program
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| Peer councils
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Resources |
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| Product Marketing GPT
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| Product marketing salary calculator
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| Product Marketing IQ
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| Templates & frameworks
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(4 templates) |
(100+ templates) |
(100+ templates) |
(100+ templates) |
| OnDemand presentations
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(20+ hours) |
(500+ hours) |
(500+ hours) |
(500+ hours) |
| Exclusive articles
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(9 articles) |
(200+ articles) |
(200+ articles) |
(200+ articles) |
| Industry reports
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Insider Membership
- Virtual and in-person meetups
- Live webinars
- Product Marketing GPT
- PMM salary calculator
- PMM IQ
- Templates & frameworks (4 templates)
- OnDemand presentations (20+ hours)
- Exclusive articles (9 articles)
Pro Membership
- Fundamentals courses
- PMM learning paths
- Virtual and in-person meetups
- Live webinars
- Members-only events
- Members-only community
- Mentor program
- Product Marketing GPT
- PMM IQ
- Templates & frameworks (100+ templates)
- OnDemand presentations (500+ hours)
- Exclusive articles (200+ articles)
- Industry reports
Pro+ Membership
Everything in Pro included, plus...
- Fundamentals courses
- PMM Certified: Core
- Advanced Product Marketing
- 30+ other certifications
- Live workshops
- PMM learning paths
- Virtual and in-person meetups
- Live webinars
- In-person courses
- Members-only community
- Mentor program
- Product Marketing GPT
- PMM salary calculator
- PMM IQ
- Templates & frameworks (100+ templates)
- OnDemand presentations (500+ hours)
- Exclusive articles (200+ articles)
- Industry reports
Exec+ Membership
Everything in Pro plus...
- Fundamentals courses
- PMM Certified: Core
- Advanced Product Marketing
- 30+ other certifications
- PMM Certified: Leadership
- Leadership Accelerator Program
- Live workshops
- PMM learning paths
- Virtual and in-person meetups
- Live webinars
- In-person courses
- Leadership breakfast briefings
- Leadership dinners
- Mastering Leadership workshops
- PMM Leaders Summit
- Members-only community
- Mentor program
- Peer councils
- Product Marketing GPT
- PMM salary calculator
- PMM IQ
- Templates & frameworks (100+ templates)
- OnDemand presentations (500+ hours)
- Exclusive articles (200+ articles)
- Industry reports
Key membership features for your team
Accredited certifications
Cutting-edge insights, delivered by industry leaders, & accredited by the CIM & CPD.
Real-world case studies
Tried + true success stories from Fortune 500 orgs you can apply to your strategy.
Latest industry trends
Online & in-person. Best practices, common challenges, and latest innovations from 1,000s of experienced PMMs and leaders.
Our Stats
5k+
members
25+
certifications
100+
templates
500+
hours OnDemand insights
Trusted ratings from:
4.9
4.7
4.5
Explore your membership options.
Insider membership
Access product marketing experts, insights, community, networking & more. For free.
Pro membership
All the ideas, resources, and knowledge needed to accelerate your career.
Pro+ membership
World-class product marketing resources worth $16,000+ in 1 membership dashboard.
Exec+ membership
The #1 platform for senior leaders to increase impact, influence, and confidence.
Why pick PMA for your professional development?
See all plans
Product marketing resources in one place
From certifications, in-person events, and intimate workshops, to templates, mentors, and toolkits, cover all the bases in one place.
Proven, world-class insights
Pull in tried-and-tested tactics and strategies used to scale some of the biggest brands in the world - so you can steal their learnings.
Always up-to-date
Our content is updated every week. Rest assured, you’ll always be working off only up-to-the-minute product marketing insights.
Featured Case Study
“Once you find something that works, there’s not really any reason to keep shopping around.”
Adam Miller, Senior Marketing Manager for Product and Content at Pathify, came across Product Marketing Alliance when he took on his first product marketing role and needed to get up to speed – fast.
After checking out the various resources available online, he decided to sign up for a PMA Membership.
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Interested in team memberships?
Enable your entire team to drive impact, influence, and revenue with world-class membership resources.
- Get everyone speaking the same language
- Use tried & tested frameworks to level-up your team
- Access world-leading experts at Fortune 500 brands
- Fully customizable solutions to fit your specific needs
Interested in team memberships?
Enable your entire team to drive impact, influence, and revenue with world-class membership resources.
- Get everyone speaking the same language
- Use tried & tested frameworks to level-up your team
- Access world-leading experts at Fortune 500 brands
- Fully customizable solutions to fit your specific needs
FAQS
Pro+ contains everything the Pro membership plan does, plus, a few incredible extras, like
- Access to all our Core and Advanced certifications (RRP $15,000+).
- Option to attend 1x in-person Product Marketing Certified: Core course per year.
- Product Marketing Hired.
- A complimentary Product Marketing Summit ticket (RRP $1,295) every year your subscription is active.
- Live and interactive workshops every month.
Our Exec+ plans are tailored to product marketers with 0-4 years experiences, whereas our Exec+ plans are tailored towards product marketers with at least four years experiences.
With an Exec+ plan, you access everything included in our Pro+ plans, as well as:
- Product Marketing Certified: Leadership
- Cohort-based Leadership Accelerator Program
- Leadership breakfast briefings
- Leadership dinners
- Mastering Leadership workshops
- PMM Leaders Summit
- Carefully curated peer councils.
It depends entirely on what your learning goals and style are.
If you have 0-4 years of experience and are looking to layer accredited certifications and in-person networking into your learning experience, we’d suggest Pro+ membership.
If you have the same objectives but have more product marketing experience under your belt, Exec+ will be a better fit for you.
If you’re looking primarily for OnDemand templates, frameworks, presentations, and resources, Pro membership is a great plan to get you started.
Absolutely. You can reach the team by using the live chat to the bottom-right of your screen - we’d be happy to help.
FAQS
You certainly can. To create a mixed membership page, drop Matt a line or book some time in with the team to chat about options and group discounts.
Pro+ contains everything the Pro membership plan does, plus, a few incredible extras, like:
- Access to all our Core and Advanced certifications (RRP $15,000+).
- Option to attend 1x in-person Product Marketing Certified: Core course per year.
- Product Marketing Hired.
- A complimentary Product Marketing Summit ticket (RRP $1,295) every year your subscription is active.
- Live and interactive workshops every month.
It depends entirely on what your team’s learning goals and style are.
If you have 0-4 years of experience and are looking to layer accredited certifications and in-person networking into your learning experience, we’d suggest Pro+ membership.
If you have the same objectives but have more product marketing experience under your belt, Exec+ will be a better fit for you.
If you’re looking primarily for OnDemand templates, frameworks, presentations, and resources, Pro membership is a great plan to get you started.
Absolutely. Feel free to book some time in with the team for more info on our plans and chat through your options.
Your instructor, Chris Tran
Senior Product Marketing Manager, AWS
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
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